Yum Christie Critter Designed by one of the top professional angler in the world, Jason Christie. This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig. Multiple appendages add tremendous water displacement. The top swimming arms are attached at top and bottom, but can easily be pulled loose at the bottom for more swimming action. The big flappers push tremendous water when combined with the double curltails.

Yum Christie Critter Designed by one of the top professional angler in the world, Jason Christie. This creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Texas rig. Multiple appendages add tremendous water displacement. The top swimming arms are attached at top and bottom, but can easily be pulled loose at the bottom for more swimming action. The big flappers push tremendous water when combined with the double curltails.

At YUM we use the latest technology in coordination with extensive research and constant quality control to ensure the production of the most effective and reliable baits in the industry. Featuring a full line of proven soft plastic baits, scientifically developed attractant and the strongest and most-extensive line of castable umbrella rigs, YUM continues to ride the leading edge of fishing trends and tactics. Don’t leave catching fish to chance. The results for serious anglers are clear.

YUM soft plastic baits are enhanced with our exclusive attractant, which has been proven to provoke strikes even from neutral, lethargic fish. Our research identified seven amino acids created by stressed baitfish, but only three that produce the desired physical response to strike. Those three amino acids are included in our proprietary attractant to provoke gamefish to strike, whether they’re in a feeding mode or not. YUM – Start a Feeding Frenzy.